Target Audience Explorer

A simple tool that will take your basic responses and generate an entire target audience (AKA Ideal Client Avatar / ICA) exploration that you can use to write copy, design landing pages, and more!

First name

Email address

Who is your ideal customer (ICA)? What are their demographics (age, gender, location, income, education)? Describe their personality, interests, and lifestyle. Include as much as you can.

What are your ICA’s goals and aspirations? What do they hope to achieve in the short-term and long-term? How can your product or service help them reach these goals? Include as much as you can.

What are the main problems or pain points your ICA faces? What challenges do they encounter that your product or service can solve? How do these problems affect their daily life or business operations? Include as much as you can.

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